Performance Marketing vs. Traditional Strategies: A Must-Know for Game Publishers
In the vast expanse of the gaming realm, where every pixel competes for player attention, promoting games effectively is no easy feat. This challenge is particularly pronounced for small-medium size game developers and publishers striving to carve their niche amidst the giants. This is where the spotlight shines on “Performance Marketing,” a strategy that’s rewriting […]
How to Launch Your Game in Germany: A Guide to the Lucrative German Gaming Industry
The German gaming industry is a thriving and highly profitable market. With a large population of gamers and a strong affinity for gaming, Germany presents an excellent opportunity for game developers to launch their products. In this article, we will explore the German gaming market, the challenges associated with entering it, and how to overcome […]
How To Launch Your Game In Japan?
The Japanese gaming industry is the world’s third-largest after China and the United States, with millions of passionate gamers and some of the biggest gaming companies. It’s no wonder that small and medium-sized game developers around the world are interested in breaking into this market. However, entering the Japanese gaming market can be challenging, with […]
How To Launch Your Game In The US Market?
The US is a country of many opportunities for any game developer worldwide. Some of the most popular games that made it big like Call Of Duty, Fortnite and League of Legends were developed in the US. Its reputation as a global hub for developing businesses makes this the perfect place for any developer to […]
How To Launch Your Game In The Chinese Market?
Key take-aways China is big on gaming. Half the population is estimated to be active gamers and the audience keeps growing. China made revenue of US$45 billion in 2022 making it the highest revenue-making market in the world. Despite how attractive the market looks it is also the hardest one to crack. The government […]
NFTs and Gaming – The story of your wallet fattening
Despite being around since 2014, NFTs made it to the headlines sometime in 2021, right around the time the world was engaged in a fight with COVID-19 and was getting used to the new normal. People’s increasing interest in cryptocurrencies suddenly put the spotlight on NFTs and thus began the collaboration between surreal art designs […]
How to stand out in the competitive gaming industry?
You’ll agree with me that the gaming industry competition has made many game start-ups or small-medium-sized game developers throw in the towel too early. The gaming industry is so fierce that only those with a plan and the will to take calculated risks eventually rise to the top. This article will show you what you […]