How To Launch Your Game In The US Market?

The US is a country of many opportunities for any game developer worldwide. Some of the most popular games that made it big like Call Of Duty, Fortnite and League of Legends were developed in the US. Its reputation as a global hub for developing businesses makes this the perfect place for any developer to […]
How To Launch Your Game In The Chinese Market?

Key take-aways China is big on gaming. Half the population is estimated to be active gamers and the audience keeps growing. China made revenue of US$45 billion in 2022 making it the highest revenue-making market in the world. Despite how attractive the market looks it is also the hardest one to crack. The government […]
Which game market brings in the most revenue?

Key Take-aways: The game market has set a new course of growth in 2023 and different countries are reacting differently. Among the list of countries generating high revenue with gaming, China remains the number one, but due to competition and strict guidelines this is also the hardest market to crack. The USA comes next and […]
4 Amazing Video Game Marketing Campaigns in 2022

As per Statista, 2021 was an incredible year for gaming as it became one of the top habits to get cultivated across the world during the pandemic. Currently, there are about 2.9 billion active gamers around the world and the industry is projected to make about $256.97 billion by 2025. Cash flows in various channels […]
Tech giants are betting their money on gaming studios – is it a good idea though?

Acquisitions and mergers have happened across industries. The goal of the acquisition could be business expansion, mitigating competition, or even wanting to take up a bigger chunk of the market share. Tech companies often identify opportunities in their initial booming stage and exploit innovation to generate large-scale revenue from it. Of late, especially after […]
NFTs and Gaming – The story of your wallet fattening

Despite being around since 2014, NFTs made it to the headlines sometime in 2021, right around the time the world was engaged in a fight with COVID-19 and was getting used to the new normal. People’s increasing interest in cryptocurrencies suddenly put the spotlight on NFTs and thus began the collaboration between surreal art designs […]